Context

Nukkleus, Inc.(OTC: NUKK) is a market leader in modern global payments and multi-asset trading technology who have built out a growing network of synergistic digital asset and trading technology businesses. Their roadmap involves scaling a network of valuable custody, investment and payments solutions, and constructing new infrastructures for the digital economy.

Challenge

Nukkleus was looking to develop a refreshed brand to better reflect their market leading status, and bolster its upcoming M&A activities. With a new look & feel in the works, a rapid roll-out of updated marketing & sales collateral would also be needed to maintain brand consistency and empower commercial efforts

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While some rudimentary branding elements were already in place, we initiated a series of branding workshops and operational deep-dives to cement the foundations for the project, and concretely establish Nukkleus's core brand tenets in terms of their brand purpose, vision and mission.

These sessions serve not only to inspire the visual direction of the brand, but also to re-align all internal stakeholders on the firm's overarching strategy and ideals. The insights gleaned from these initial workshops will go on to dictate the narrative that will be implemented across all channels, and provides everyone with a common strategic framework that guides their day-to-day and long-term activities.

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The renewed brand identity was finalised and integrated into a variety of key marketing, sales and PR assets, including:

Website
Animations
Investor Collateral
Social Media
Print