Overview
EtherHouse is an exclusive collective that provides access to unique luxury listings, and facilitates the buying/selling of these listings in any currency (digital or fiat).
They were in need of a brand direction that captures their luxurious and innovative proposition, while projecting an air of self-assurance and independence for their target audience.
Execution
Following a series of extensive brand workshops with key stakeholders to establish the brand philosophy, we were able to successfully devise a compelling visual direction.
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb62c462ec3f805f8b_641856a5cb4700f91ac1e8e3_EH1.png)
While some competitors had already saturated the 'techie' look & feel, we honed in on the concept of modern luxury instead to better entice prospective HNW customers.
Results
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddba62c462ec3f805f75_63eba2479321b9398b297254_eh%2520mockup.jpeg)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddba62c462ec3f805f80_63eba24639a04bd737eecfe5_box.jpeg)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddba62c462ec3f805f4f_63eba23ea3630a5960f95254_eh%2520business%2520card.png)
The brand direction was ultimately delivered in the form of a brand guide, and was used to develop essential sales & marketing collateral including the website, pitch deck, teasers and more...
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb62c462ec3f805fa9_641857a61e8137d8f9ab13f4_EH2.png)
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