Overview
EtherHouse is an exclusive collective that provides access to unique luxury listings, and facilitates the buying/selling of these listings in any currency (digital or fiat).
They were in need of a brand direction that captures their luxurious and innovative proposition, while projecting an air of self-assurance and independence for their target audience.
Execution
Following a series of extensive brand workshops with key stakeholders to establish the brand philosophy, we were able to successfully devise a compelling visual direction.
While some competitors had already saturated the 'techie' look & feel, we honed in on the concept of modern luxury instead to better entice prospective HNW customers.
Results
The brand direction was ultimately delivered in the form of a brand guide, and was used to develop essential sales & marketing collateral including the website, pitch deck, teasers and more...
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