Overview
DigitalRFQ - a modern payments company - were looking for a refreshed brand identity to reflect their rejuvenated product offering and cutting-edge value proposition.
Execution
Following a series of brand deep-dives with the DRFQ team, we were able to crystallise their brand philosophy, mission and vision. This enabled us to create a visual direction in alignment with their greater purpose.
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbc4670b366a37b3f78_641859221f0bba5d9ca01a0c_DRFQ1.png)
The revamped logo, flush with new colors, empowers DRFQ to radiate a much brighter and compelling message to their audiences across all channels.
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbc4670b366a37b3f74_641859968a5f13a8f2d76952_Screenshot%25202023-03-20%2520at%252014.03.04.png)
Results
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb4670b366a37b3edf_63eba024f61bf448085920ed_pitch%2520mockup.jpeg)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb4670b366a37b3ec2_63eba0238720fa49e0412d6a_drfq%2520platform.png)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb4670b366a37b3ef6_63eba023a8869747b18720c7_brand%2520guidelines%2520mockup_compressed.png)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb4670b366a37b3ea6_63eba022ee118a9abf198969_meeting%2520room.png)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb4670b366a37b3ec9_63eba0230c59e86155f5bec1_zoom%2520mockup.jpeg)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb4670b366a37b3eab_63eba022f61bf44e6d5920dd_drfq%2520laynard.png)
![](https://cdn.prod.website-files.com/65a8b405712368d0a1d2ddb6/65c5ddbb4670b366a37b3eae_63eba0211c5207688e1072c2_drfq%2520mug.png)
The renewed brand identity was finalised and integrated into a variety of key marketing, sales and PR assets, including:
- social media presence
- website & product landing pages
- product UI
- pitch decks
- document templates
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